AG1, a leading global health company, announced today the launch of a new supplement, AGZ, a nighttime drink to support restful, restorative sleep. With clinically-studied adaptogens, herbs, and minerals, AGZ is designed to work with the body’s natural rhythm and support three phases of rest: wind down, sleep, and waking.
The melatonin-free formula features high-quality clinically-studied key ingredients at research-backed amounts, including Magtein® magnesium L-threonate, saffron, and L-theanine, that are shown to help reduce stress and support calm, rest, and restoration. As a trusted leader in Foundational Nutrition, AG1 is expanding into sleep as another fundamental pillar of health, which plays a vital role in cognition, immune health, energy levels, stress management, and more.
“In addition to the growing research on the impact sleep has on overall health, thousands of customer conversations over the years made it clear that Foundational Nutrition was just the beginning of our opportunity, and sleep issues were a huge need we could address,” said Kat Cole, Chief Executive Officer at AG1. “With the launch of AGZ, our second all-new product, we continue supporting customers’ health journeys, now both morning and night. Early customers, team members, and I have been enjoying the combination and synergies of AG1 and AGZ, creating a balanced cycle of energy and restoration and supporting whole body health around the clock.”
Just as AG1 is a daily morning routine and supplement to power the day, AGZ is a nighttime ritual and supplement that works overnight to support three phases of rest:
- Wind Down: Promotes relaxation and ease of falling asleep with ingredients such as L- theanine and ashwagandha, which helps the nervous system unwind and supports natural cortisol levels.
- Sleep: Optimizes sleep quality with Magtein® magnesium L-threonate and valerian with lemon balm to support natural melatonin production and promote GABA activity, a brain chemical associated with restfulness.
- Waking: Fosters a refreshed, revitalized feeling upon waking while supporting mood and vitality with saffron.
AGZ is NSF Certified for Sport®, one of the most rigorous independent quality and safety certification programs in the supplement industry. AGZ is, in addition to no added sugar, and no artificial colors or flavors, and no binders for better digestion.
AGZ is designed for daily use before bed as part of a nighttime routine, to signal the body that it’s time to begin winding down. It is a powder formulated to mix with as little as four ounces of liquid and can be enjoyed cold, room temperature or warm, and is available in three flavors – Mixed Berry, Chocolate, and Chocolate Mint, with no added sugar or artificial sweeteners.
Since 2010, AG1 has earned the trust of millions of people globally, from busy professionals and elite athletes and world-renowned health experts to those just starting on their health journey. AGZ is AG1’s second all-new product launched to date, following the recent introduction of AG1 Next Gen, new AG1 Flavors, and channel expansion into retail with a national launch in Costco earlier this year.
For more information about AGZ, please visit drinkagz.com.
