Fundación MAPFRE and MassDOT to produce one school’s public service announcement promoting safer behavior among teens on the roads; to be aired statewide
The Massachusetts Department of Transportation (MassDOT) and Fundación MAPFRE today announced that students from five Massachusetts high schools have been selected as finalists in the Look Both Ways Road Safety PSA Contest.
High school students statewide were invited to create a public service announcement to reach their peers with important road safety messages. The winning students will work with Boston-based advertising agency CTP to produce the spot. The winning school will receive a $3,000 prize, provided by Fundación MAPFRE.
Finalists include:
- Bishop Feehan High School, Student: Ollie Guglielmi; Faculty Advisor: Jessica Strunin
- Dighton-Rehoboth High School, Student: Nolan Darowski; Faculty Advisor: Anthony Nardozzi
- Ludlow High School, Students: Isabella Seara & Ava Whitney; Faculty Advisor: Jennifer Ollquist
- Northbridge High School, Students: Anthony Lippolis, Ryan Miley, Jarek Wenc, Adam Flauto, Avery Sabourin; Faculty Advisor: Kevin Newton
- Quincy High School, Student: Solana Selinger-Batista; Faculty Advisor: Zachary Pearlstein
The winner will be unveiled in late May, a busy month for young drivers attending high school proms and graduations and heading into the summer.
“This year, MassDOT and MAPFRE received an impressive range of creative submissions from high school students that powerfully highlighted the importance of road safety,” said Transportation Secretary and CEO Monica Tibbits-Nutt. “Public education is a cornerstone of MassDOT’s commitment to reducing roadway fatalities, and we’re deeply grateful to these students for championing safe habits among the next generation of drivers and roadway users.”
“These students brought fresh, authentic perspectives that deliver critical messages about the importance road safety,” said Jaime Tamayo, Chief Representative of Fundación MAPFRE in the United States and CEO of MAPFRE USA. “Through our partnership with MassDOT, we’re combining creativity with credibility and giving young voices the platform and tools they need to influence safe driving habits in a way that resonates with their peers.”
The Look Both Ways program aims to eliminate road-related fatalities and serious injury through the messages delivered by the PSA contest and through a virtual reality driving simulation experience, the React Challenge, that tests a user’s safe driving ability when faced with distractions behind the wheel.
The MassDOT IMPACT portal shows that to date, in 2025, there have been 29,756 crashes on roads, with 81 fatalities. Of those crashes this year, 446 involved pedestrians, and 168 involved bicyclists. The portal is available at this link: https://apps.crashdata.dot.mass.gov/cdp/home
About Fundación MAPFRE’s Road Safety Initiative:
Fundación MAPFRE, a non-profit based in Madrid, Spain, with North American headquarters in Webster, Massachusetts, aims to promote the well-being of society and citizens. Prevention and Road Safety is an action area to which the foundation is dedicated. It believes that if the Vision Zero movement in 1997 led to a revolution in our understanding of Road Safety, the current goal should be to reach the point where there are no fatalities or people injured in traffic crashes.
