A Legacy of Coaching, Growth & Transformation
This July, we’re celebrating a remarkable milestone: 20 years of coaching, transformation, and global impact.
Back in 2005, coach and entrepreneur Emma-Louise Elsey founded Simplicity Life Coaching with a vision to help people gain clarity, confidence, and a deeper connection to their purpose. Four years later, she launched The Coaching Tools Company, driven by a mission to make coaching tools professional, practical, and powerfully effective.
Fast-forward to today, and her resources have touched thousands of lives across more than 100 countries—supporting coaches from every corner of the globe.
Emma-Louise passed the torch in 2024, and we are deeply honoured to carry her legacy forward.
20 Years of Coaching. And We”re Just Getting Started.
So much has evolved since 2005—in the world, in business, and in coaching itself.
But one truth remains:
Coaches keep changing lives, and it’s the tools that last that help make those changes stick.
Our tools have stood the test of time because they work. They bring structure to sessions, unlock deeper insight, and meet clients exactly where they are. They support progress, and demonstrate the lasting value of our work.
Where once coaching was seen as remedial, it’s now a respected catalyst for growth—personally, professionally, and globally. Leadership has evolved. We’ve adapted to new technologies and rising expectations, all while staying grounded in presence, empathy and purpose.
That’s why this anniversary isn’t just a look back; it’s a salute to the tools, coaches and conversations shaping the next generation of growth.
The Celebration + Fireworks Sale Starts 4 July
20% Off Everything for 20 Days Only.
No code needed | 4–24 July 2025
Browse the Sale Now »
Whether you’re a brand-new coach or a seasoned pro, this is the moment to stock up on trusted, ready-to-use coaching tools. Our entire store is 20% off for 20 days only.
Thank You for Being Part of Our Journey
To every coach who’s downloaded a tool, left a review, shared a kind word, or recommended us to a colleague—thank you. This milestone belongs to all of us.
Your belief in our work fuels everything we do.
Here’s to the next 20 years of courage, connection, and coaching that truly changes lives.
Celebrate with Us — Explore the Sale »
Surprises, Giveaways & Stories — Join the Celebration
Over the next 20 days, we’ll be sharing stories, giveaways, and more across our channels. Don’t miss a moment:
• Instagram • Facebook • LinkedIn • Pinterest • X •
See you there!
Warmly, Dr Steve Jeffs
* Please Note: All prices are in USD.
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