A Power Tool by Cissy Zhong
Career Coach, CHINA
Cissy graduated from the Professional Program at ICA and is a Career Development and Leadership Coach based in China. Through her training, Cissy experienced numerous “aha” moments in mentor and observed coaching sessions, which deepened her approach to empowering clients in their career and leadership journeys.
For Yourself and For Others
“For Yourself and For Others” is a coaching tool leveraging the FlipIt mechanism which provides a dichotomy-like perspective between self-oriented and other-oriented action to help clients explore internal conflicts, generate insights, and have a different perspective to understand self. This tool is particularly effective in situations where clients struggle with prioritization, self-care, and aligning their actions with their true values.


For Yourself vs. For Others Power Tool
This tool is designed to help clients discern whether their decisions, behaviors, and attitudes are motivated primarily by their own needs, desires, and values (“For Yourself”) or by the expectations, needs, and desires of others (“For Others”). For Yourself and For Others are quite self-explanatory. However sometimes clients cannot clearly differentiate if the motivation is truly for themselves, or it seems from the outlook is for self, however, the underlying motivation is still to fulfill other’s expectations or needs. In this situation, prioritization and comparison will be a good supplementary technique that the coach can ask clients to measure.
For Yourself
The coach can encourage the client to reflect on what it would mean to prioritize their own needs, desires, and values in the situation. Questions might include:
- “What would it look like if you were to focus on what’s best for you in this situation?”
- “How do you feel when you think about putting your needs first?”
- “What are the potential benefits of choosing to prioritize yourself here?”
For Others
The coach can guide the client to consider the other-oriented perspective. Questions might include:
- “What expectations or needs from others are influencing your decision?”
- “How do you feel when you think about meeting those expectations?”
- “What are the potential benefits of prioritizing others in this situation?”
When it’s time to perspective to see the other side, if the client has been predominantly focused on the “For Others” perspective, you might ask:
- “What would change if you decided to prioritize yourself in this situation? How might that impact your well-being and your relationship with your team?”
- “What fears or concerns arise when you think about shifting your focus to yourself?”
Alternatively, if the client has been more self-focused, a coach might ask:
- “How might things be different if you were to consider the needs of others more in this situation?”
- “What might be the potential drawbacks or challenges of shifting your focus?”
Flipping the perspective allows the client to experiment with different ways of thinking and feeling about the situation. It can also help them uncover limiting beliefs or assumptions that may be holding them back.
After the full exploration of both perspectives, a coach can ask the client to articulate or share any insights generated during this process and explore their implications:
- “It sounds like you’re starting to see the importance of taking care of yourself so that you can be effective in supporting your team. How does that feel for you?”
- “What new possibilities or actions are emerging for you as a result of this insight?”
Practical Applications of “For Yourself and For Others”
The “For Yourself and For Others” tool can be used in a wide range of coaching scenarios. Here are a few examples of how it can be applied in different contexts:
- Leadership Coaching:
Leaders often face the challenge of balancing their own vision and priorities with the needs and expectations of their team, stakeholders, or organization. The “For Yourself and For Others” tool can help leaders explore this balance, identify where they may be overextending themselves for others, and develop strategies for leading authentically while maintaining their well-being. For example, a leader who is struggling to delegate might use the tool to explore the fear of disappointing others versus the need to create space for strategic thinking and personal growth.
- Career Coaching:
In career coaching, clients may grapple with decisions such as whether to pursue a passion project or stay in a stable but unfulfilling job. The tool can help clients weigh the pros and cons of following their own dreams versus meeting the expectations of family, peers, or society. In a situation like a client considering a career change, he might use the tool to explore the tension between the desire for personal fulfillment and the fear of letting down loved ones who have certain expectations.
- Work-Life Balance:
Many clients struggle with achieving a healthy work-life balance, often feeling torn between their professional responsibilities and their personal needs. The “For Yourself and For Others” tool can help clients identify where they may be sacrificing too much of themselves for their work or vice versa and find a more sustainable balance. For example, a client who feels guilty about taking time off work might use the tool to explore the impact of this guilt on her well-being and effectiveness and to develop a more balanced approach.
- Personal Development:
In personal development coaching, clients may struggle with setting and maintaining boundaries, particularly in relationships where they feel obligated to prioritize others’ needs. The tool can help clients explore the root causes of these patterns and develop healthier, more balanced relationships. For example, as a client who frequently puts others’ needs before their own, she might use the tool to uncover underlying beliefs about self-worth and develop new strategies for self-care and assertiveness.
Benefits of the “For Yourself and For Others” Tool
The “For Yourself and For Others” tool offers several key benefits in the coaching process:
By clearly distinguishing between self-oriented and other-oriented motivations, the tool helps clients gain clarity on what is truly driving their decisions and behaviors. This clarity is often the first step toward making more intentional and aligned choices.
The tool facilitates deep insight by encouraging clients to explore the emotional and cognitive underpinnings of their conflicts. This insight can lead to powerful shifts in perspective and behavior.
By helping clients see the full range of possibilities and consequences associated with each perspective, the tool empowers them to make decisions that are more aligned with their values and well-being.
The tool supports clients in finding a healthier balance between self-care and other care, which is essential for sustained well-being and effectiveness. By recognizing when they are over-prioritizing one perspective at the expense of the other, clients can make adjustments that lead to a more fulfilling and balanced life.
The tool enhances the client’s decision-making process by providing a structured way to evaluate options through the lens of “For Yourself” versus “For Others.” This helps clients make more informed and conscious choices that align with both their personal and relational values.
The “For Yourself and For Others” tool is particularly useful in helping clients set and maintain boundaries. By clarifying where they might be compromising their own needs or values to please others, clients can develop strategies for asserting themselves more effectively without sacrificing important relationships.
The tool can also be applied in situations of interpersonal conflict. By understanding the different motivations that might be driving their own or others’ behaviors, clients can approach conflict resolution with greater empathy and a more balanced perspective.
Integrating the Tool into Coaching Practice
The “For Yourself and For Others” tool can be integrated into coaching practice in several ways:
- As a Standalone Session: Coach can dedicate an entire coaching session to exploring a specific dilemma or conflict using the “For Yourself and For Others” tool. This focused approach allows for deep exploration and the generation of significant insights in a single session.
- As Powerful Question: The tool can be used by a coach when asking powerful questions to clients to generate reflection and insight, It is used at key moments when the client gets stuck in their own thinking and doesn’t see the other side.
- As a Reflection Tool: The coach can offer the tool as a reflection exercise for clients to use between sessions. By journaling about a situation using the “For Yourself and For Others” framework, clients can continue their exploration and bring additional insights to subsequent sessions.
The “For Yourself and For Others” is a versatile and impactful coaching tool that can be used to help clients navigate complex decisions, balance competing demands, and develop greater self-awareness. By exploring the dichotomy between self-oriented and other-oriented actions, clients can uncover the root causes of their conflicts, generate new insights, and make more aligned and empowered choices.
As a coach, integrating this tool into coaching practice can enhance the depth and effectiveness of the conversation, providing clients with a powerful framework for growth and transformation. Whether used in one-on-one sessions, group coaching, or as a self-reflection exercise, the “For Yourself and For Others” tool is a valuable addition to any coach’s toolkit, supporting clients in living more authentic, balanced, and fulfilling lives.

