Many of us find the sales part of running our coaching business hard. We see it as complicated, a chore—something that we shouldn”t have to do. And yet, unless we have hired a sales team, there is no-one else who can do it for us.
We may not like doing sales. But if we don’t learn how to sell—we won’t get clients, and that means we aren’t helping anyone!
So I like to uncover a client’s “Hidden Treasure” to help with those sales conversations!
The “Hidden Treasure” concept is a simple but extremely powerful and coach-like sales approach that helps your potential clients get excited about working with you.
This means helping your potential clients find the secret motivation (hidden treasure) behind their goals, so that they are super-motivated to get started!
And we do this by going one step beyond uncovering the why? of their goals, and understanding why they want their goal NOW.
Let me share an example of how the “Hidden Treasure” works
I had a coaching enquiry from someone who wanted to find work she loved. Let’s call her Sally. Sally was extremely motivated, but after 18 months on her own was no closer to her goal. She wanted a coach to help her find the “perfect” career. Gulp!
So, we set up a sample session and I set about finding her “Hidden Treasure”. [Since then I also created a Find Your Hidden Treasure Coaching Tool to help!]
