At Cup of Jo, we wholeheartedly believe that, when it comes to babies, “fed is best.” If breastfeeding, formula, or a combination works best for you and your baby, then go for it! (Personally, I did a mix.) So, we were all ears when our Seattle-based partnerships director, Maureen, told us about Bobbie, an organic baby formula, and why it’s the right choice for her family…
Joanna: How did you decide that formula was the right call for your family?
Maureen: “Our daughter, Willa, was two years old when our son, Conrad, was born. When he was a couple of weeks old, I was pumping on the sofa, and Willa was running around, begging me to play with her. I told her, ‘I can’t, honey, I have to pump.’ I hated having to constantly say no to spending time with her, especially when she was already adjusting to the big change of having a new brother. What I needed was two free hands for both my children; instead, I was stuck to the breast pump. Suddenly, the flexibility that formula would give back to my family became so clear.”
How did you choose a formula?
“I asked friends for recommendations, and they mentioned Bobbie’s Original Formula. My friend loved how gentle it was for her baby to digest, and their subscription service cut out last-minute trips to the grocery store. What also made me feel good about choosing Bobbie was their comparison chart. It shows what ingredients are included and excluded from all of their formulas — Organic Original, Organic Gentle, Whole Milk, and the new Organic Whole Milk — as well as how they stack up to other brands. I chose their Organic Original Formula, and Conrad took to it right away.”
What did you like about their specific formulas?
“First of all, I love Bobbie’s story of two moms wanting to create an organic formula that’s modeled after breastmilk, as well as a company that supports parents’ feeding journeys without judgement. What they ended up making is a range of formulas full of nutrients — they’re 100% lactose and don’t have any hormones, corn syrup, soy, palm oil, or other ingredients that are common allergens. Their formula also includes iron and vitamin D, so I don’t need to give separate supplements to my sonc.”
I love a company run by moms!
“It’s amazing how so committed they are to their customers. My friends were using Bobbie formula during the 2022 formula shortage, and seeing empty shelves at the stores felt so scary. But the team at Bobbies reached out to all their subscription customers and said, ‘We will take care of you. You will not run out of formula.’ My friends never did.”
Parenting can be so emotional. How did you feel about switching from breastfeeding to formula feeding?
“Some moms feel connected to their babies through breastfeeding, but that wasn’t the case for me. Being able to STOP spending time pumping, washing pump parts, and scheduling my day around feeding times was so freeing and good for my mental health. I immediately felt more like myself, which helped me be more present with my family.”
Would you recommend Bobbie to your friends?
“I already have! I swear by their Organic Original Formula, but I’ve also heard great things about their new Organic Whole Milk Formula. It’s their closest to breastmilk recipe and the only USDA Organic whole milk infant formula manufactured in the U.S. My friend just had a C-section at 35 weeks. She texted me for formula recommendations since her milk hadn’t come in, and, without hesitation, I recommended this one to her. I would have used it with Conrad if it had been available when we were first starting on formula.”
Thank you so much, Maureen (and Conrad)! If you’d like to see, here’s Bobbie’s comparison chart. And sending love to all the wonderful parents out there. Whatever you feel is best for your family, we support you! As a Cup of Jo reader once said, “Bless you, new moms. If you’re trying, you’re doing a great job.” xoxo
Bonus for all readers: Bobbie is offering 15% off all of their formula subscriptions with code CUPOFJO15, good through July 28th. See all of their formulas here.
P.S. “Why formula feeding was best for us” and 10 surprising parenting tips.
(Photos by Alla Polyakova. This post is sponsored by Bobbie, a parent-founded company we love. Thank you for supporting the brands that support Cup of Jo.)
